Our Story

Hello, I’m Sonal.   In 2011, my dad, Raj, and I opened our very first shop in Earl’s Court. Back then, we focused mostly on boutique wines and fine spirits, but over time our love for cigars began to grow… and grow. Before long, our humidor was taking centre stage and the shop became a true destination for cigar lovers.  Since then, we’ve opened two more shops in Gloucester Road and Old Brompton Road. They have a smaller range of cigars compared to Earl’s Court, but you’ll still find beautiful wines, spirits, accessories and, of course, a friendly face to help you choose the right smoke.

Why We Love What We Do

For me, cigars are all about the experience. I’ve been lucky enough to visit some of the most incredible cigar regions in the world – Cuba, Nicaragua, the Dominican Republic and Mexico – and walk through the doors of legendary factories like Joya de Nicaragua, Padrón, Drew Estate, La Aurora, La Flor Dominicana and Casa Turrent. Meeting the makers, smelling the tobacco as it’s being rolled, and seeing the craftsmanship up close gave me a whole new appreciation for every single cigar we stock.

That’s why we started our Cigar Sampler of the Month – a hand-picked selection of cigars, so you can explore new flavours and styles without feeling overwhelmed. It’s like a mini cigar journey you can enjoy at home.

A Place You Can Feel at Home

If you’re new to cigars, you’ll never feel out of place here. I want our shops to be somewhere you can ask questions, learn, and discover what you like without any pressure. Whether you’re after something bold and intense or, like me, prefer a smooth, creamy cigar, we’ll help you find the perfect one.

So if you’re in the neighbourhood, pop in and say hello. Whether you’re picking up a bottle of wine, your favourite cigar, or just want to chat and learn more, you’ll always be welcome at The Smoking Jacket.