Our Story
Hello, I’m Sonal. In 2011, my dad, Raj, and I opened our very first shop in Earl’s Court. Back then, we focused mostly on boutique wines and fine spirits, but over time our love for cigars began to grow… and grow. Before long, our humidor was taking centre stage and the shop became a true destination for cigar lovers. Since then, we’ve opened two more shops in Gloucester Road and Old Brompton Road. They have a smaller range of cigars compared to Earl’s Court, but you’ll still find beautiful wines, spirits, accessories and, of course, a friendly face to help you choose the right smoke.
Why We Love What We Do
For me, cigars are all about the experience. I’ve been lucky enough to visit some of the most incredible cigar regions in the world – Cuba, Nicaragua, the Dominican Republic and Mexico – and walk through the doors of legendary factories like Joya de Nicaragua, Padrón, Drew Estate, La Aurora, La Flor Dominicana and Casa Turrent. Meeting the makers, smelling the tobacco as it’s being rolled, and seeing the craftsmanship up close gave me a whole new appreciation for every single cigar we stock.
That’s why we started our Cigar Sampler of the Month – a hand-picked selection of cigars, so you can explore new flavours and styles without feeling overwhelmed. It’s like a mini cigar journey you can enjoy at home.
Why We’re Called “The Smoking Jacket”
A smoking jacket isn’t just clothing – it’s a symbol of slowing down, taking your time and enjoying a little luxury in life. That’s exactly how we see cigars. They’re not something to rush. They’re a moment to savour, whether you’re celebrating something big or just taking a quiet pause for yourself.
A Place You Can Feel at Home
If you’re new to cigars, you’ll never feel out of place here. I want our shops to be somewhere you can ask questions, learn, and discover what you like without any pressure. Whether you’re after something bold and intense or, like me, prefer a smooth, creamy cigar, we’ll help you find the perfect one.
We’re also starting to host cigar evenings at a lovely hotel terrace near Earl’s Court. These will be relaxed, friendly events where you can meet fellow cigar lovers, try new smokes, and enjoy good conversation.
So if you’re in the neighbourhood, pop in and say hello. Whether you’re picking up a bottle of wine, your favourite cigar, or just want to chat and learn more, you’ll always be welcome at The Smoking Jacket.
